Wednesday, April 06, 2005
Becoming the Problem

I recently had the opportunity to see the movie, Super Size Me. I couldn't help but think that Morgan Spurlock really understands the second Rule of Attraction: The problem is more important than the solution. How successful do you think he would have been if he had gone to McDonalds with a solution to the problem which they are "in part" causing? Not very! I doubt they would have listened to him. Instead he focused on the "problem." In fact he BECAME the problem. As a result, they were FORCED to make a change. A little man intimidated a multi-billion dollar institution by focusing on the problem. I loved the movie, the marketing and the message and you will too. As one critic said; "It will wipe the smile right off your Happy Meal." Nice job Morgan! Grab you're Balance Bar and I'll see you at the gym.


Anonymous Anonymous said...

As a personal trainer with a background in the food industry (new product development and research), I will bet a large sum of money that the healthy fast-food phase is just that. The people who eat at McDonald's are not there because they are concerned about their health. And people who eat healthy wouldn't be caught dead eating at a McDonald's. It will be interesting to see the success of the "healthy" options offered at fast food establishments, since other past attempts flopped.

April 10, 2005 at 3:25 PM  

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