Saturday, April 02, 2005
Make a Splash with Contests

How do you attract more business, make a PR splash and align yourself with a powerful media machine?

Run a contest and give away something valuable. Do it in a newsworthy manner and you will create more buzz than your ad budget could ever buy. Take Country Living Magazine. They were looking for a way to get some visibility in the competitive consumer publication arena. They went to CBS TV and offered to create the very first "Messiest Garage in America" contest.

Check it out at: CBS television Search For The Messiest Garage . Thousands of people have entered to win a FREE garage makeover! Their subscriptions soared, advertising is up and newsstand sales are through the roof! One of the rules of attraction is to "Create an exclusive community of super-users." Read my article on Buzz Marketing for more details.


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