I am a big proponent of doing just about anything legal to get noticed, but how about being proud of being WEIRD? Here's a billboard which is part of a new public relations campaign aimed at attracting customers to unique, locally owned stores. AMIBA, a national small business alliance is using the effort to help entrepreneurs compete with large retail chains like Wal-Mart, Target, Home Depot and K-Mart-Sears. While mass merchants may win on pricing, hours and advertising, they can't compete with the WEIRDNESS of local independents! I am planning to interview David Bolduc, president of the Independent Business Alliance on one of my upcoming shows.