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Wednesday, March 23, 2005
Not Better But Exclusive

Today Hyundai announced plans to become the first automaker to install XM Satellite Radio as standard equipment on all its models. Now for a company like Hyundai that's a powerfully exclusive claim. Just announcing this probably garnered more press for the company than they could afford to buy for the entire year. THINK..... How are you different? What is unique about your company, product or service? What do you do to support that uniqueness? How can you consistently communicate that branding strategy? Read my article on Keeping it Fresh http://www.sbanetwork.org/articles/articles_view.asp?id=144


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