Is commercial space flight a reality? Starting in 2007, Richard Branson plans to offer trips to space that include 4 minutes of weightlessness for $19,000. Branson understands the importance of being first to market. Virgin Galactic will be ready well in advance of it's competitors, giving them the opportunity to become known as the definitive place to go for space travel. How can we as entrepreneurs milk the first to market advantage? First, we must all remember to listen to our marketplace- we can't sell them something they don't want. Inspire and empower your product development team. Give them the freedom to pursue unique solutions to problems, without distractions. For more tips, read our articles on product development.