Here is a real estate company that has truly implemented my Attraction Rule #14: destroy your business. They have abandoned what was a rather cluttered, competitive market and created a cozy little niche... THE MOON!

Now for just $29 per acre you can purchase your own lunar real estate, complete with personalized parchment deed certificate and a satellite photograph of the property. Think this is a scam? To assuage your concerns the advertisement reads, "BEWARE of other Lunar companies selling Moon property. They might seem legitimate but the Lunar Embassy is THE ONLY COMPANY in the world to possess a legal basis and copyright for the sale of Lunar and other extraterrestrial property within the confines of our solar system since the year 1980." Check it out at http://www.lunarlandowner.com/property_info.htm