What influences customers and prospects? Is it what a company says about their product or service through advertising, marketing and direct sales?

Or, is it what other people are saying about the company's product or service?

Surely the later. Then why do we spend so much time and money on traditional marketing, advertising and selling, and so very little on word of mouth marketing?

Marketing experts believe that the new customer, Generation Y - those born between 1979 and 1994 - shop by word of mouth. In the coming years, buzz marketing may that much more important.

Buzz works so well because talking is in o ur genes. As human beings, we need to talk. We talk to connect with people. Sharing information is essential to our make-up. We talk about the latest movie we saw, the car we test drove, the book we read and so on.

I did a presentation on this very topic at the C-Suite briefing we held a few weeks ago at the Queen Mary. To see a quick overview of the event, click on the image below. We will soon have this entire event available to view for FREE online, and will have DVDs available for purchase. Send me an e-mail at: mark@markdeo.com to let me know if you want to be informed when this is ready.