Join me in San Francisco this week with my friends at Cbeyond as I speak on how we can maximize our investment of time, dollars and resources in improving our web presence, social media or on-line marketing. With assets being scarce we must carefully prioritize where we should invest our time and attention. Surely for those who sell their products on the Internet this is an easier question to answer. But there are some basic tenants to increasing the chances that our investment produces an appropriate return. This presentation does NOT focus on the technical “how to” but rather on the “why should we” and the strategic elements of re-engineering your web presence. We will discuss why improving your on-line strategy and making it consistent with your off-line efforts will build brand continuity. We will also look at how “directive navigation” and the aggregation of relevant, timely content will produce greater attraction and participation from your target audience.