There are thousands of organizations on the verge of committing marketing suicide today. How? By continuing to pour dollars into traditional marketing campaigns like, direct mail, broadcast, print and Internet advertising. Ironically enough with all of the technologies and sophistication which are available to us, these strategies are less effective than ever before. In general they require ever more investment yet yeild less response as time goes on. So how can we attract customers in a more cost effective way? By using the oldest and most powerful form of promotion... viral attraction. By selecting a tightly-defined specialized audience we can create "sneezers" to spread the message in an honest and credible way.

What makes viral attraction so effective? Providing powerful tools for the sneezers to use in spreading the word. If this interests you, I would like to invite you to download my “FREE SNEAK PEEK.” This 7 minute video will give you a good idea of how other companies have assembled a contingent of "sneezers," created viral tools, implemented a viral attraction program in their industry.

In fact this is one of the topics I will be discussing at our March 15, C-Suite Briefing at the Queen Mary in Long Beach. While the cost of the seminar is $149, if you register now it is absolutely FREE! This includes lunch and a surprise gift for all attendees.

More Info on the March 15 Luncheon

In the past magazines contained a number of articles, most of which would consume 3, 4 or more pages of text and images. But today magazines are featuring more and more of their content in ONE page or even a HALF page format. These mini-articles typically communicate a significant amount of information centered around a common theme. See the article which was taken from the recent edition of National Geographic Magazine. It focuses on how the world has changed over the last one hundred years. By taking just five minutes to scan this one page article the reader can have a clear understanding of how the world has changed. This is in stark contrast to the former method of communicating the very same facts in several pages of text which would require the reader to invest 20 or 30 minutes of their time. Imagine if we could do the same thing in our marketing, ads, collateral, web sites and so on. Do you think more people would read what we have to say? Do you think they may be more interested in what we have to offer? Of course they would. Let's face it your customers have the same short attention span that we all have.