Well, Seth Godin has done it again, this time with a little help from his friends. If you haven't yet read the remarkable "Purple Cow", run, don't walk to your nearest bookstore and get a copy. Now Seth Godin has followed this book up with a sequel of sorts, "The Big Moo- Stop Trying to Be Perfect and Start Being Remarkable". This book is a collection of writings from 33 noted business thinkers on how to "remarkablize" your organization. Essays are included from persons such as Malcolm Gladwell, Tom Peters, Guy Kawasaki, Mark Cuban, Dave Balter, and of course Seth Godin. I've just started reading this book, but it is already a Wall Street Journal Best Seller in it's first week in print. Not convinced it's for you? Go read the free 10 chapter preview!