You have to check out Seth Godin's new book. It is pure genius. You know how it goes, often new project (or jobs, or hobbys, or companies) start out exciting and fun. Then get harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. Check it out at The Dip

Labels: attraction marketing, Deth Godin, Don't GIve Up, Give up Now, The Dip

Most salespeople refuse to do the hard work that makes selling easy, They do the easy stuf0f, which makes selling HARD! How do you let them buy? Ask more, talk less, be friendly, use tasteful humor, know your client’s motives, talk mostly about their desired OUTCOMES, not your company, product features or service benefits. create attraction by writing about timely relevant stuff, maintain a current Internet/social presence, Be a valuable resource to your clients and prospects. When you do this you will find you don’t have to resort to selling because you will be attracting qualified buyers. Yea, selling requires work because we are not really selling... we’re LETTING THEM BUY!