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Tuesday, September 06, 2005
Creative Promotions

I was going through the grocery line the other day and was captured by a most creative promotion.. a mini video CD affixed to the front of the TV Guide. Now TV Guide has become one of the innovators in promotion as far as magazines go. They have employed several of the rules of attraction and consequently in the age of TIVO are still going strong. Several years ago they made a commitment to creating unique covers to their magazine as a way of enticing viewers from varying demographics to purchase the magazine. This promotion featured the television show, Lost. Now mind you Lost is about the worse TV show I have ever seen. In my opinion it is unwatchable. Again that's only my opinion. Nevertheless my hat's off to their promotional company. In fact this is, to my knowledge, the second time the show has utilized a creative promotion leveraging one of the rules of attraction. You can read about my article regarding their first promotion by clicking here. It involved placing messages in a bottle and sitting them in the sand up and down the beaches along the South Bay. Regardless of your industry, product or service using these mini CDs is a great inexpensive way to create attraction. Even if only a small minority actually place the CD in their computer or player, many more will read the message on the label with a higher level of interest than simply a brochure or ad. Think about how you can stand out by using CDs and bundling them with other products, services or other promotional material. For more ideas of how to apply this kind of creative marketing to your business check out our upcoming seminar on Attracting More Business - being held in Long Beach, CA on September 17.


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