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Sunday, January 29, 2006
The ONLY Solution


It was literally unheard of a decade ago, yet today it is fast on it’s way to becoming America’s NUMBER ONE cold remedy! How has this simple, non-prescription product become such an overnight sensation? By using the sixth rule of attraction… "Don’t be a better option, become the only solution." Airborne didn’t create a BETTER option to other cold remedies. They literally formulated what was perceived as the ONLY solution to stopping the spread of airborne illness! First, the product was initially marketed specifically to those who travel or often find themselves in public places. No herb, vitamin or drug ever made such a claim. Second the product is aptly named so that it exclusively addresses this particular market segment… Airborne (as in "airborne" bacteria). Finally the formulation of the product itself is not only unique but quite exclusive. Airborne is the world’s first effervescent cold tablet. The marketing is built right into the product!

Think about this simple product and how they managed to win in such a fierce competitive arena. What can you do to make your product or service EXCLUSIVE? How can you aim your solution at a not a larger audience but rather a SMALLER market? How can you re-engineer you product or service to be "effervescent" – that is have a twist that makes it completely different than any of your competitors? Finally what can you do to build your marketing right into your product so that you are seen as the ONLY option in a sea of copycats?

For more information on how you can leverage the Rules of Attraction to gain greater market advantage go to http://www.attractmorebusiness.com/.


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