Remember the classic Seinfeld episode with the "Soup Nazi"? He ran a soup shop that sold amazing soups, and if you didn't order exactly the way he wanted, he would simply say, "No soup for you," and you were banned from his shop. That's not exactly the type of personalized service we usually recommend.

We write often about personalizing your business. It's right in the Rules of Attraction, "Who you are is more important than what you do." With today's fast-paced business landscape, a personal connection is critical in appealing to potential customers. You can often dramatically increase your profitability by adding a personal touch. Customers and clients gladly pay more for personalized service, even if you're in a commodity business...most of the time.

Want to find out about the exception to the rule? Click here to read an article all about when de-personalizing your business the the best option.